GaryMike44
09-05-2008, 10:10 AM
Are you a first time into (http://www.mirrealtors.com/)Real Estate Investment in India thrilled to start your first direct mail campaign, if so you might want to stick to so proven principles that are essential to the success of this type of marketing? A lack of calls from truly motivated sellers or just a lack of calls all together discourages many investors. Some investors just simply give up on this form of marketing. Before you throw in the towel lets go over some principles essential to a success direct mail campaign.
First be aware that a successful direct mail campaign equates into a 2% or less response. Remember it only takes one truly motivated seller to turn your efforts into big profits.
Secondly know whom your marketing and how to specialize a strategy so your message appeals to those sellers. Pre-foreclosures are popular these days and the market for these sellers is competitive. What is most important to someone in pre-foreclosure? These sellers want to know if you can solve their problem so make sure your message reflects that. For example make sure you state that you can take over their payments and that you specialize in pre-foreclosures, remember there are other investors vying these sellers as well, which letter would you respond to first one stating that they will buy your house or that states that he or she is a foreclosure expert and has helped many homeowners in the same situation.
Don't give up after one mailing persistence is a essential tool to run a successful direct mail campaign. Some homeowners don't respond until the 4th, 5th, or even 6th letter. Absentee owners generally won't respond to the first letter, they are tired landlords who sometimes even live out of state and although they are already considering putting there properties up for sale they sometimes won't respond to the first couple letters but they will remember your letters after you send it a couple times and are more likely to call when they see you are serious about buying.
Finally direct mail is a great way to find deals but remember it does cost money but the money put into a direct mail campaign has to be looked at simply as a investment not a expense. Follow these principles and your direct mail campaign should become a essential part of your business.
First be aware that a successful direct mail campaign equates into a 2% or less response. Remember it only takes one truly motivated seller to turn your efforts into big profits.
Secondly know whom your marketing and how to specialize a strategy so your message appeals to those sellers. Pre-foreclosures are popular these days and the market for these sellers is competitive. What is most important to someone in pre-foreclosure? These sellers want to know if you can solve their problem so make sure your message reflects that. For example make sure you state that you can take over their payments and that you specialize in pre-foreclosures, remember there are other investors vying these sellers as well, which letter would you respond to first one stating that they will buy your house or that states that he or she is a foreclosure expert and has helped many homeowners in the same situation.
Don't give up after one mailing persistence is a essential tool to run a successful direct mail campaign. Some homeowners don't respond until the 4th, 5th, or even 6th letter. Absentee owners generally won't respond to the first letter, they are tired landlords who sometimes even live out of state and although they are already considering putting there properties up for sale they sometimes won't respond to the first couple letters but they will remember your letters after you send it a couple times and are more likely to call when they see you are serious about buying.
Finally direct mail is a great way to find deals but remember it does cost money but the money put into a direct mail campaign has to be looked at simply as a investment not a expense. Follow these principles and your direct mail campaign should become a essential part of your business.