KingFisher - Vijay Mallya's Spyker F1 team

[zee]

Vijay Mallya brought Spyker F1 team from Eddie Jordan (was known as the Jordan F1 Team earlier) for nearly $100 million
so what you think, will people now watch more Formula races than watching Ad/MAD cricket? ;)

[zospar]

$100 million
good deal to promote Kingfisher Brand.